Issues facing Micro businesses vary drastically depending on the industry, the product or service and the financial situation.
Great product knowledge and team, but limited business knowledge
Many micro businesses provide a unique product or service. Typically the founder and their small team knows everything about the product or service, but do not have a savvy business background. They often know what needs to be done, but struggle with knowing the best way! Or in some cases just struggle with the business confidence to make the decision.
Can't keep up with customer demand
Micro businesses are typically limited on resources and assets required to produce their service or product. Fluctuations in demand sometimes make it difficult to keep up with the demand of the customer base. This seems like a "good" problem, but can easily but a small start up out of business!
Difficult Client Requirements
Landing a new client is always exciting from a commercial perspective, but some clients have strict requirements to be a supplier. The requirements are handed down from their procurement specialist and they just expect you to fulfil the expectations, often with no guidance or support.
Making business decision with little or no business intelligence information
Most business professionals know that information and data is required for most important business decisions. The problem for many micro businesses is that they don't have a system that allows them to easily calculate performance indicators. This makes it very difficult to identify the true profitability and areas that required improvement. This causes many leaders to make decisions based on feeling instead of fact!
Requirement of additional investments
Many micro businesses begin their business with investments and sweat equity from friends and family. This type of investment is often given on trust and faith, the same is NOT true we pursuing additional business investors. They need you to PROVE that you have a great business idea with an implementable and profitable plan!
Are any of these making you lose sleep at night? Do you need a little extra guidance to help you overcome hurdles along the way?
Contact us today for a free initial consultation to identify how GDC can help you!